Fractional Marketing & BD Leadership

Senior marketing leadership, without the full-time overhead.

RecMarketing is Simon Lythgoe's fractional practice, built for recruitment and professional services businesses that need brand, demand generation and BD leadership on a flexible, pilot-first basis.

Book a scoping call See services

Marketing leadership built inside

Hays  ·  Alexander Mann Solutions  ·  Cielo  ·  Randstad  ·  Volt  ·  Robert Walters  ·  Spring  ·  Cedar Group

What RecMarketing delivers

Four ways to bring in senior marketing capability, scoped to what the business actually needs right now.

Fractional Marketing Director

Embedded strategic leadership: brand, positioning and team direction, reporting straight into the leadership team.

Marketing Automation & Demand Gen

CRM-integrated nurture programmes and lead scoring that turn a database into a steady flow of qualified pipeline.

Bid, Proposal & Tender Support

RFI and RFP writing and bid team management, drawing on a track record across public and private sector tenders.

BD Events & Lead Generation

Breakfast briefings and roundtables built around burning-platform topics, planned and run end to end.

How an engagement starts

A small, fixed-scope pilot before any wider commitment, so both sides can test the fit before it scales.

01 /

Scoping call

A conversation about goals, audience and the systems already in place, CRM and automation stack included.

02 /

Fixed-scope pilot

A single, time-boxed engagement with a clear deliverable and a day rate agreed up front.

03 /

Review and decide

A joint review of outcomes, then a decision to continue, adjust scope, or step back cleanly.

Track record

~200

Marketing qualified leads generated per month through automation and nurture

£100k+

Delivered in annual supplier and vendor cost savings

26

Client and candidate events planned and delivered in 24 months

Hundreds

Of bids, tenders and proposals written and managed

About Simon

Simon is a commercially focused marketing and business development leader with a track record spanning professional services, recruitment and technology-driven sectors. He has led marketing functions for global businesses and fast-growing start-ups alike, combining strategic thinking with hands-on delivery across brand, digital and demand generation.

RecMarketing is how that experience is now offered on a fractional basis, one engagement at a time.

Credentials

  • BA (Hons) Marketing
  • CIM accredited
  • Senior Associate, Institute of Data & Marketing
RecMarketing

Let's scope the first pilot.

A short call is the best way to work out whether RecMarketing is the right fit, and what a first pilot could look like.

slythgoe@gmail.com 07375 366298 linkedin.com/in/simonlythgoe Book a scoping call