RecMarketing is Simon Lythgoe's fractional practice, built for recruitment and professional services businesses that need brand, demand generation and BD leadership on a flexible, pilot-first basis.
Marketing leadership built inside
Hays · Alexander Mann Solutions · Cielo · Randstad · Volt · Robert Walters · Spring · Cedar Group
Four ways to bring in senior marketing capability, scoped to what the business actually needs right now.
Embedded strategic leadership: brand, positioning and team direction, reporting straight into the leadership team.
CRM-integrated nurture programmes and lead scoring that turn a database into a steady flow of qualified pipeline.
RFI and RFP writing and bid team management, drawing on a track record across public and private sector tenders.
Breakfast briefings and roundtables built around burning-platform topics, planned and run end to end.
A small, fixed-scope pilot before any wider commitment, so both sides can test the fit before it scales.
A conversation about goals, audience and the systems already in place, CRM and automation stack included.
A single, time-boxed engagement with a clear deliverable and a day rate agreed up front.
A joint review of outcomes, then a decision to continue, adjust scope, or step back cleanly.
Marketing qualified leads generated per month through automation and nurture
Delivered in annual supplier and vendor cost savings
Client and candidate events planned and delivered in 24 months
Of bids, tenders and proposals written and managed
Simon is a commercially focused marketing and business development leader with a track record spanning professional services, recruitment and technology-driven sectors. He has led marketing functions for global businesses and fast-growing start-ups alike, combining strategic thinking with hands-on delivery across brand, digital and demand generation.
RecMarketing is how that experience is now offered on a fractional basis, one engagement at a time.
Credentials
A short call is the best way to work out whether RecMarketing is the right fit, and what a first pilot could look like.